What it is
A name, description and photographs give customers a clear view of the product.
- Product identity, SKU and GTIN
- Up to six product images
- Model, batch or individual-item scope
A product record that
outlasts the label.
Bring the information behind your product together. Give customers the details they need, and keep the rest with your team.
Guided by category.
Each category gives you relevant prompts. Begin with the basics and add more when you have the information.
What goes into it
Organise composition and manufacturing information without guessing what you do not know.
- Materials and composition
- Material origin and manufacturing location
- Responsible operator records
How to keep it useful
Make practical instructions easy to find, long after a paper insert has gone missing.
- Care and use instructions
- Repair and spare parts
- Recycling, warranty and support
The information behind the information
Keep declarations and supporting records together, with visibility choices for each.
- Documents and certificates
- Regulatory review records
- Brand-supplied claims and custom fields
You control what goes public.
Set information and documents to public, internal or hidden. Supplier details default to internal. The visibility review lists the actual values you have entered, and the preview shows the customer page.
Editing a published passport creates a working draft. Your customers keep seeing the published version until you review and publish the update. Previous published versions stay in the history. Recall and discontinued notices are current lifecycle information and can take effect immediately.
Four passport languages
English, Dutch, German and French, with product translations you author and control.
A model, batch or single item
Choose the scope that fits your product. Each passport gets its own link and QR code.
A record that can grow
Add documents, warranty details and evidence when you have them. Keep published version history.
Ready for your labels
Download codes in PNG, SVG or PDF. Prepare label sheets and batch exports.
Built for teams.
A catalog you can keep organised
Find products with search and filters. Resume drafts, duplicate a record for another product, and keep track of tasks and activity. CSV mapping and previews help you import core catalog fields as new drafts.
A view of passport engagement
See QR scans, page views and activity over time. Explore top products, countries and devices. Invite your team with owner, admin, editor and viewer roles.
CSV imports create new drafts rather than updating existing records. Media and complete regulatory information sit outside the CSV format. Store-reference settings currently do not synchronise Shopify or WooCommerce catalogs.
Works with the GTINs you already have.
Already have a GS1 product identifier? Use your assigned GTIN to create a GS1 Digital Link QR code that opens the product’s passport. Batch and individual-item passports carry their batch or serial number too.
Read about GS1 supportGS1 Digital Link
GTIN/Batch/Serial
One product passportOpens in your customer’s browser
Templates for every category.
Fashion & textiles
Materials, manufacturing origin and care, from the first wear to the last.
Explore a sample passport
Furniture & interiors
Finishes, everyday care and repair information that stays with the piece.
Explore a sample passport
Electronics
Practical instructions for use, battery care, repair and responsible disposal.
Explore a sample passportEleven category templates help organise information. Applicable legal requirements depend on your product and market; completing a passport does not certify compliance.
Get your products passport-ready.
Start with one product today. Add the rest of your range as you go.