The EU ban on destroying unsold clothing and footwear now applies
Since 19 July 2026, large companies may no longer destroy unsold apparel and footwear in the EU, and must report what they discard. What it means for fashion brands.
Regulation news, product updates and practical advice, dated as we publish them. Looking for a reference guide? Visit the knowledge base.
RSS feedSince 19 July 2026, large companies may no longer destroy unsold apparel and footwear in the EU, and must report what they discard. What it means for fashion brands.
Product-specific rules are still being written. That is exactly why the first passport is worth doing now: the hard part is the data, not the page.
Digital product passports for small and growing brands: what DPP Ready does today, what it deliberately does not do, and what comes next.
Start with one product today. Add the rest of your range as you go.