A common reaction to digital product passports is to wait. The product-specific rules are not final, so why build something now? We understand the instinct, but we think it gets the order of the work the wrong way round.
The hard part is the data, not the page
Publishing a passport takes minutes. Finding out exactly what a product is made of, where each part comes from and how it should be repaired can take weeks, because the answers sit with suppliers. That work is needed whatever the final rules say, and it does not get faster when a deadline is close and every brand asks the same suppliers at once.
The rules change the format, not the facts
When a delegated act is adopted for your product group, it will specify which fields are required and how they are presented. Your materials, origin and care instructions will not change. A passport that already holds verified facts is easy to adjust. One that starts from nothing is not.
Customers and partners already ask
Retailers want material and sourcing information for their own reporting. Customers want care and repair information after they buy. A passport answers both from one QR code, and it is useful before any rule requires it.
Start with one product
You do not need to do the whole range. Pick one product you know well and collect its information. You will find out quickly which questions your suppliers can answer and which they cannot. In DPP Ready, the first published passport is free, so it costs nothing but the time to gather the facts.